I call this the 2012 Le Mans interactive livery. Main colours are: matt black, and glossy white and yellow. The contrast between the colours themselves, but also between matt and glossy make for a design that will stand out even from a distance. The black and white represent the day & night of the 24h race and the yellow represents the sunset/sunrise. Also the black, white and yellow are true Dunlop colours and true racing colours which really suit the Ferrari too. At first glance the design might not look different. However, the design includes some QR codes. The idea is to have codes for the Dunlop website, as well for the JMW Motorsport team. So when a picture is taken by smartphone, one can be directed to their websites. (And might even get the latest updates on the race!) Thus, it will be interesting for spectators and photographers to make pictures of the car. It will draw lots of attention.

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