For the Dunlop Art Car Competition 2012 I tried to make the JMW Ferrari 458 Italia GT a true and proper Dunlop racing car. My focus was first laid mostly on exploring. Mainly it was about getting a good understanding of the Dunlop brand and how I could blend it with the Ferrari. It didn’t took me long to figure out that Dunlop’s figurative mark is a fingerprint combined with a tire track. This is the reason why I thought that this figurative mark should get the most attention. Most racing drivers claim they become one with their car. Therefore they feel every bump on the track and are literally connected with the circuit. They feel the road. This is the main reason why the figurative mark is designed over the driver’s cockpit. Furthermore, I wanted to design the other decals of this car as basic and minimum as possible, but without the loss of recognition. The findings of my research, in combination with progressing insight, had led to this design for the Dunlop Art Car Competition 2012. Please feel free to give me any comments about my design:)

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